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How to tackle the challenges of becoming a borderless businesses

Global Payments
SMB
Global Operations
By
James Camilleri
|
June 15, 2022

Venturing into the world of business involves navigating a myriad of decisions, from choosing a suitable location to defining your target clientele and crafting a compelling brand message. However, in today's era of advanced technology, the traditional brick-and-mortar business model is no longer the sole option. The concept of borderless businesses is gaining traction, and given the current global landscape, it's a logical evolution. But what exactly does it mean for a business to embrace "borderlessness," and is it the right path forward?

A borderless business lacks a physical location and is nowhere but everywhere all at once. In other words, a borderless business can reach a worldwide audience and can do so because it is not bound by four walls. A borderless business can operate strictly online and can be made available to anyone across the globe. Exactly where the business decides to expand is up to the owner of the business.

In this article, we will delve into the myriad advantages and challenges of running a borderless business, and we'll provide expert solutions to surmount the obstacles that may arise.

The Challenges of a Borderless Business

Let’s start off by exploring common challenges faced by borderless businesses.

The volatility of Exchange Rates

From a business side of things, the volatility of exchange rates can impact everyone that's involved in the business. From the employees to the producers, and even down to the customers themselves. Exchange rates are different for every country that has its own currency. Some countries, such as those in the European Union (EU), share the same currency so expanding a business to the EU countries is a little easier. However, expanding beyond the EU becomes more complicated.

Employees and producers outside of the country where a business operates will need to be paid in their currency. The volatility of exchange rates makes this difficult and has the potential to throw off numbers, making it hard to balance financial counts. Customers are also impacted by this as the price of products may change for the business to keep a positive revenue from the sales.

Automatic Conversions

As mentioned in the point above, exchange rates are unpredictable and constantly changing. These changes are then applied automatically when an employee is paid, causing a discrepancy in what is expected versus what is received. This can leave a bad impression on employees as they are working with the knowledge that they will be paid an agreed amount.

While many individuals don't mind being upfront about their pay, others may find it difficult. Without feeling comfortable having this conversation with employers, employees are likely to face a drastic decrease in their work-life satisfaction. The automatic conversion is a challenge that goes hand in hand with the exchange rates and could be tackled together.

Multiple Accounts

Having multiple employees spread out across the globe certainly has its advantages. However, this also means that a business must open multiple accounts so that each individual can be paid in their currency. Not every bank will support foreign currency so businesses are often left to find multiple banks to support global operations.

Multiple accounts with different banks mean more fees and minimums to keep the accounts open and running. This results in unnecessary spending, which can be detrimental to new businesses as these extra fees could be better used in other areas of the business.

Foreign Taxes

Similar to exchange rates, foreign taxes are subject to shifts from country to country. This can impact the cost of production, selling price and, further down the line, customer satisfaction and revenue.

Customers often face the taxes that are associated with the country in which they reside when purchasing the final product. This can make certain products inaccessible to some individuals just from the foreign taxes involved in production and purchase.

Expert Solutions for Borderless Business Challenges

Now, let's explore how expert solutions can help you overcome these challenges.

Challenge Solution #1 & #2

Addressing these challenges necessitates transparency. A borderless business can choose to display prices consistently in a single currency or adjust them based on the customer's location. When it comes to employee compensation, ensuring that they are paid in their respective currencies, despite potential losses due to automatic conversions, is vital for maintaining high job satisfaction.

Challenge Solution #3

Multiple accounts can be a headache to deal with but may sometimes be a necessity. As a business, you can try your best to find a bank that will accommodate all of your international payroll needs, but this can be tricky. The wider the borderless business expands, the harder it can be to manage the accounts. When it comes to your employees, you should consider enlisting the help of companies like Fyorin that can help keep accounts managed and under the correct supervision under one tool.

Challenge Solution #4

Though there aren’t ways to remove or avoid foreign taxes, borderless businesses can “shop around” anywhere in the world to find the best tax rates. One country may offer lower taxes on goods that may be needed for production. This lowers production costs and keeps the business's goods and services at a reasonable price for customers.

Customers will still need to pay their foreign taxes but ensuring transparency through the buying process is essential to securing new custom. Transparency can be achieved through a borderless business’s eCommerce website, specifically on the checkout page. Being able to accurately and visibly display taxes based on where the customer is located means they won’t be surprised with additional charges.

Expert help

In conclusion, despite the challenges, borderless businesses offer substantial benefits. The solutions outlined here, coupled with the assistance of specialized companies like Fyorin, can empower your borderless business to operate seamlessly and efficiently. With our support, your business can focus on achieving success on a global scale.

Considering expanding your business globally? Get in touch with us at [email protected]

Fyorin, your financial partner

Fyorin, a financial operations platform for digital businesses, automates and monetizes the movement of money, making financial operations smoother, faster and more efficient. The platform eliminates 90% of manual work, allowing businesses to connect with their preferred accounting platform to automate receivables and payables. 
Treasury

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